Privacy Policy

1. Introduction

Welcome to The Upgrade Shop ("we," "our," or "us"). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform at upgradeshop.ai (the "Platform").

The Upgrade Shop provides an AI-powered website building and management platform that helps businesses create, manage, and optimize their online presence. Our platform includes features such as content management, analytics integration, SEO optimization, and customer relationship management.

By using our Platform, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Platform.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide when using our Platform:

• Account Information: Name, email address, business name, phone number, and password when you create an account
• Business Information: Business description, industry, services, products, pricing, and other content you provide for your website
• Payment Information: Billing address and payment details (processed securely through our payment processor)
• Communications: Information you provide when contacting our support team or communicating with our AI assistant Max
• Customer Data: Information about your customers that you input into our CRM system

2.2 Information Collected Automatically

When you access our Platform, we automatically collect certain information:

• Usage Data: Pages viewed, features used, time spent on the Platform, and interaction patterns
• Device Information: Browser type, operating system, device identifiers, and IP address
• Cookies and Tracking: We use cookies and similar technologies to enhance your experience (see Section 7)

2.3 Third-Party Integrations and OAuth Data

When you connect third-party services to your account, we access limited data to provide our services. We only request read-only access and never modify your data without your explicit instruction:

• Google Search Console (webmasters scope): We access your website's search performance data, indexing status, and search analytics to provide SEO insights and optimization recommendations
• Google Site Verification (siteverification scope): We verify your ownership of websites to enable secure connections between your sites and our Platform
• Google Analytics (analytics.readonly scope): We read your website analytics data to provide traffic insights, user behavior analysis, and performance metrics within our dashboard
• Google Docs (documents.readonly scope): We read Google Docs you choose to import for content creation and website building purposes
• Google Drive (drive.readonly scope): We access files you choose to import for website content, such as images, documents, and media assets

Important: All Google OAuth scopes we request are read-only. We never modify, delete, or share your Google data without your explicit permission. You can revoke our access at any time through your Google Account settings.

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service Delivery: To create, host, and manage your website and provide the features you've subscribed to
• AI-Powered Features: To power our AI assistant Max for content generation, website optimization, and customer support
• Analytics and Insights: To provide you with analytics, performance metrics, and actionable insights about your website
• SEO Optimization: To analyze search performance and provide recommendations for improving your website's visibility
• Account Management: To manage your account, process payments, and communicate about your subscription
• Customer Support: To respond to your inquiries and provide technical assistance
• Platform Improvement: To analyze usage patterns and improve our features and user experience
• Security: To detect, prevent, and address fraud, security issues, and technical problems
• Legal Compliance: To comply with legal obligations and enforce our Terms of Use

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: With third-party vendors who perform services on our behalf (hosting, payment processing, analytics, AI services)
• Business Transfers: In connection with a merger, acquisition, or sale of assets
• Legal Requirements: When required by law, court order, or governmental authority
• Protection of Rights: To protect our rights, property, safety, or that of our users
• With Your Consent: When you explicitly authorize us to share your information

Third-Party Services We Use:

• OpenAI and Anthropic for AI-powered features
• Google Cloud Platform for hosting and infrastructure
• Stripe for payment processing
• PostgreSQL for database services

5. Data Retention

We retain your information for as long as necessary to provide our services and fulfill the purposes outlined in this Privacy Policy. Specifically:

• Account Data: Retained while your account is active and for 90 days after account closure
• Website Content: Retained while your subscription is active
• Transaction Records: Retained for 7 years for legal and accounting purposes
• Analytics Data: Aggregated and anonymized data may be retained indefinitely

You can request deletion of your data at any time by contacting us at privacy@upgradeshop.ai

6. Data Security

We implement appropriate technical and organizational security measures to protect your information:

• Industry-standard encryption for data in transit (TLS/SSL)
• Encrypted storage for sensitive data at rest
• Regular security audits and vulnerability assessments
• Access controls and authentication mechanisms
• Regular backups and disaster recovery procedures

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security.

7. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience:

• Essential Cookies: Required for basic platform functionality and authentication
• Performance Cookies: Help us understand how you use the Platform to improve performance
• Functional Cookies: Remember your preferences and settings

You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features.

8. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request transfer of your data to another service
• Object: Object to certain processing of your information
• Withdraw Consent: Withdraw consent for data processing at any time
• Revoke OAuth Access: Disconnect third-party integrations through your account settings or directly through Google Account settings

To exercise these rights, contact us at privacy@upgradeshop.ai

9. Children's Privacy

Our Platform is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Your continued use of the Platform after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us: